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MOA® ONLINE
PRIVACY POLICY
MOAC Mall Holdings LLC and its parent company
and affiliates (“Mall of America®”) are
committed to protecting your privacy and
demonstrating care and respect with regard to
our treatment of any personal information that
we may obtain from you. The purpose of this
privacy policy is to explain how we collect,
protect, use and share information gathered
about you on our websites.
The majority of the features on our websites are
offered without collecting any personally
identifiable information from you. You can surf
our websites and view our content anonymously.
HOW INFORMATION IS COLLECTED
LOG FILES
As is true of most websites, we gather certain
information automatically and store it in log
files. This information includes internet
protocol (IP) addresses, browser type, internet
service provider (ISP), referring/exit pages,
operating system, date/time stamp, and
clickstream data.
We use this information, which does not identify
individual users, to analyze trends, to
administer our websites, to track users’
movements around our websites and to gather
demographic information about our user base as a
whole.
AGGREGATE INFORMATION (NON-PERSONALLY
IDENTIFIABLE)
We use Google Analytics to monitor traffic on
our websites. Such monitoring helps us to
provide the kind of user-friendly, up-to-date
information that online users expect to find.
Under no circumstances is personally
identifiable information of any kind monitored
or collected through this process. We do not
link aggregate user data with personally
identifiable information.
COOKIES
We use a variety of technologies on our sites.
Among these are cookies: a text-only string of
information that a website transfers to the
cookie file of the browser on your computer's
hard disk so that the website can remember your
browser in the future. A cookie will typically
contain the name of the domain from which the
cookie has come, the "lifetime" of the cookie,
and a value, usually a unique number. When you
visit our website, open our email, or encounter
our services online (perhaps on a customer's
website) we may send you a cookie. Cookies may
be used in many ways: they allow us to verify
the login status of customers using products or
services linked directly with our website, track
point of entry to point of registration for
those users participating in our affiliate
signup programs, and track and measure the
success of a particular marketing campaign.
Cookies also allow us to track overall site
usage and determine areas users prefer, enabling
us to make your visit to our website easier by
recognizing you when you return and helping to
provide you with a customized experience.
Usage of a cookie is in no way linked to any
personally identifiable information while on our
site. You have the ability to accept or decline
cookies by modifying the settings in your
browser. If you choose to disable cookies, you
may still use our site; however, you may have
limited access to some areas within our website.
For more information on how to manage cookies in
your web browser, see
www.aboutcookies.org.
Some of our web pages, emails, and other online
content may contain electronic images known as
web beacons, also known as single-pixel GIFs,
which are invisible graphical images. These web
beacons allow us to count users who have visited
our web pages, seen our ads, or opened our
email. Web beacons collect only limited
information, such as a cookie identifier, time
and date of a page being viewed, and a
description of the page on which the Web Beacon
resides (the URL). When we send you emails, we
may include a web beacon to allow us to
determine the number of people who open our
emails. When you click on a link in an email, we
record this individual response to allow us to
customize our offerings to you. Web Beacons
cannot be declined when delivered via a regular
web page; however, Web Beacons can be refused
when delivered via email. If you do not wish to
receive Web Beacons via email, you will need to
disable HTML images or refuse HTML (select Text
only) emails via your email software.
INFORMATION YOU PROVIDE
PERSONALLY IDENTIFIABLE INFORMATION
There are a few activities on our sites where
the collection of personally identifiable
information is necessary. Those activities
include things like entering a contest,
requesting a brochure, making a purchase, or
contacting us. When personally identifiable
information is collected, you will know because
you will have to fill out a form. For most
activities, we only collect your name, mailing
address and e-mail address. We ask for your
birth date and gender for newsletter sign-up. We
may also ask for your birth date in connection
with certain promotions. When you make a
purchase from our Web store we will also collect
your street and billing addresses, your phone
number, and credit card information. Depending
on what you purchase, we may also need to
collect other personal information such as your
clothing size.
SURVEYS OR CONTESTS
From time to time we may provide you the
opportunity to participate in contests or
surveys on our websites. If you participate, we
will request certain personally identifiable
information from you. Participation in these
surveys or contests is completely voluntary and
you therefore have a choice whether or not to
disclose this information. The requested
information typically includes contact
information (such as name and shipping address),
and demographic information (such as zip code).
We use this information to notify contest
winners and award prizes, to monitor site
traffic or personalize the site (in the case of
anonymous information collected in surveys), and
to send participants an email newsletter.
We work with Constant Contact as a third party
service provider to conduct these surveys or
contests. Constant Contact is prohibited from
using our users’ personally identifiable
information for any other purpose. We will not
share the personally identifiable information
you provide through a contest or survey with
other third parties unless we give you prior
notice and choice.
HOW INFORMATION IS SHARED
We share Personally Identifiable Information
with third parties only for our internal
business purposes. We do not give, sell, or lend
personally identifiable information regarding
visitors to our websites to third parties for
any other reason. We require any third parties
with whom we share personally identifiable
information to protect this information using
the same degree of care that we do. We
occasionally send emails announcing special
offers or services on behalf of our business
partners to users who have given us personally
identifiable information, but the participating
business partner has no direct access to the
personally identifiable user information
contained in our databases.
AGENTS
We use an outside company to fulfill orders and
a credit card processing company to bill you for
goods and services. These companies do not
retain, share, store or use personally
identifiable information for any other purposes.
SERVICE PROVIDERS
We use West Edmonton Mall to host our websites.
As with any service provider that we work with,
West Edmonton Mall is not authorized to use your
personally identifiable information for any
purpose other than what we ask them to do.
If you have any questions regarding this privacy
policy, please write to the following address:
Mall of America
Interactive Marketing
60 E. Broadway
Bloomington, MN 55425
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